Under the slogan "Love is in the air," Simply® sponsored the grand 'World Pride 2021' event held in Copenhagen. This allowed us to use the 2021 Pride logo on our products, which you can still see today as we continue to be official partners with Copenhagen Pride. Why? Because our chocolate hearts beat for all colors, genders, and sexualities. The collaboration includes a limited edition chocolate bar and a limited edition chocolate bite in rainbow colors, with a portion of the proceeds going directly to Copenhagen Pride. We entered this partnership because we believe in diversity and the freedom to love another person. It is a human right, and something we are committed to advocating for.